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Channel: The Buzz by Mike Schaffer » TV
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Quo Vadimus and Social Media

“Sports Night” was perhaps my favorite TV show of all time. It aired in the late 1990s and was about an ESPN-like TV show.  It was a time in my life when that was the career path I thought I was headed...

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UPDATED: Pia, Meet Daughtry

In one of the most shocking eliminations in show history, the American Idol viewers voted off stand-out Pia Toscano. Despite being a favorite of judges Jennifer Lopez, Steven Tyler and Randy Jackson,...

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Manage Your Stress (f/Steve Urkel)

PR and Social Media are high-stress industries. Brands have trusted us with their voice.  We interact with people on behalf of them.  We control the messaging and presentations for large companies...

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Swamp Brothers Premieres Tuesday Night!

Tuesday night, on Discovery Channel, you can catch a special sneak peek of a new series!  Right after Deadliest Catch (check your local listings for time and channel), they will be showing the...

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Charlie’s Angels – Sneak Peek

This week, I was given access to a special sneak preview of ABC’s upcoming TV remake of “Charlie’s Angels” – the hit show from the 1970s. The  premise – three badass chicks kick ass.  And work for a...

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Mixed Media: Social TV and DVR

Mashable released their latest “Social TV” list for both cable and broadcast programs for the week of 10/24-10/30/2011. Through a partnership with Trendrr, the list presents which shows were most...

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Top 6 Saturday Trending Topics at #SXSW

With SXSW well underway, there are clear themes and trends in Austin – things “everyone” is talking about. This is a non-scientific report of what I’ve gleaned from discussions with people, attending...

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TNT in Belgium: This is how you launch a TV network

When it came time to launch TNT in Belgium, they got creative…and made a video about it. This is how you launch a network:

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A PR Lesson from “True Blood”

Few TV shows captivate me like True Blood.  The HBO hit feels like a comic book come to life, with fun characters experiencing a major breakdown in their reality. Vampires, fairies, werewolves and...

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#TheVoice – The Most Socially-Connected Show in TV History

The Voice is the most socially-connected show on TV. Ever.  Fans are inherently connected to the show for the entire time in a non-intrusive manner. The Top 6 elimination show had the second-most...

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